

Which social media platforms are right for your audience and your brand? We’ll walk you through the features and benefits of some widely used platforms and share tips and tricks to help you get the most out of each platform, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Hangouts, Periscope, Snapchat, Presentation platforms, and Q&A sites.ĭiscover why organic social media may not provide the reach you need, and learn how to structure your social advertising strategy for optimum results. Discover how to understand your audience through personas, map your messages to each of the six stages of the customer lifecycle, and create targeted content that offers valuable information. Successful social media marketing starts with a strategic approach. Learn what social media marketing means for today’s brands and the value it can bring to your organization-including increased brand awareness and preference, better search engine optimization (SEO), networking and peer-to-peer influence, and more.

According to data from Pew Research, more than 76% of U.S. Social media marketing provides marketers with a more efficient, effective, and cost-effective method to engage with fans, customers, prospects, and partners across all channels. Having a presence on social media channels is no longer optional for brands it’s expected. Activity is higher than ever before, and it’s almost universally used by brands to engage with buyers across the entire customer lifecycle. The impact of social media transcends almost every aspect of our daily lives-work, politics, breaking news, and more.

About the Guide How social media marketing can benefit you
